Why The Automotive Sector Can Still Benefit From Outdoor Advertising

August 30, 2015

From the very beginning, the motor car and outdoor advertising have been very closely connected. Indeed the development of modern Out Of Home advertising mirrors that of the automobile itself.

As the automobile became the predominant form of road transport, OOH advertising steadily evolved to meet the needs of a growing and increasingly sophisticated motoring audience. The construction of hundreds of miles of A-roads and later motorways provided unprecedented opportunities for automobile advertisers to reach out to thousands of drivers and passengers all over the country through large-scale billboard advertising.

Building brands

Car manufacturers were quick to recognise the importance of OOH advertising which was uniquely situated to reach out to their target audience. Early on in the 20th century, billboard advertising began to be extensively used for the purpose of brand building by automobile advertisers.

Despite the development of radio, television and more recently even internet advertising, OOH advertising remains as popular as ever with car manufacturers looking to build a brand or increase awareness. The abundance of billboards and poster advertising still to be found along most of Britain’s major roads proves that this simple but effective form of automotive advertising has endured the test of time.

Modern automotive advertising

Just like the automobile industry which has been evolving since the introduction of Ford’s Model-T, OOH advertising has experienced constant innovation with changes in the materials being used, as well as technology developments such as digital screens. Automotive advertising has been quick to embrace these developments.
Nissan chose digital OOH advertising to generate awareness of the distinctive new limited edition Nissan Juke Kuro, a departure from other models in its class. The Urban Adventurers theme was selected to convey a constant brand message to the target market of brave, dynamic and adventurous men. It emphasised the ‘cross over’ nature of the vehicle – both a smart business and a sporty leisure car.

Nissan ran a 14 day campaign on blowUP Media’s high quality Super Motion digital screen in a busy central city area of Birmingham. The interest generated by this campaign contributed to what turned out to be Nissan’s most successful launch ever.

A growing number of automotive brands are starting to integrate OOH advertising into their wider press, TV and social media campaigns to reinforce the marketing message and increase campaign awareness to unprecedented levels. VW ran a three-stage campaign in 33 countries to introduce the VW Golf VII, combining poster advertising with online promotion and TV adverts. Great focus was put on online aspects and interactivity from the start of the campaign. A website was used to instigate lively discussions about the Golf Vll on social networks such as Facebook, Twitter and Google+

How to Be Sure Of What You Want Before Having Drug Treatment

November 30, 2015

Are you among those people who think that the drug treatment Arkansas centers use to do some woo doo thing on their patients and they instantly quit everything bad in their lives? No, it is not like that, individual himself plays a vital role in the whole de-addiction process. It is very hard to decide to step towards recovery, as it’s a struggling process! The professionals at the drug treatment Texas centers only use to help the individuals to initiate by detoxifying their bodies. They can help because they know very well what you are going through. Here is a list of few questions that you should ask from yourself; in order to know what exactly you need to be happy –

Your behavior while you are in stress! How you deal with that stress level and what you do to get out of it!

Who you want to be in your life and whom you don’t even like to see!

What you like do in your free time and your hobbies?

How and what you think about yourself?

After asking the above-mentioned four questions from your mind, if you feel that you are ready to make a change in your life, join a program where professionals will help you. By asking these questions to yourself, you will feel like you know what you want to eliminate from your body to live a normal life again. In order to avoid all the distractions from your way, here are some tips that can help you:

Always remember that you want a change in your normal lifestyle!

The first thing that you should keep track of is the drug intake including the duration and amount of that intake. This will give you an estimate of the role that drug is playing in your life to make it miserable.

Make a list of all the advantages and disadvantages that experienced while you are under its influence. It will help you in deciding whether you should quit with the help of drug treatment Arkansas or continue your drug abuse.

Scroll and count those things in your mind that are more important in your life and you love them, like your life partner, your kids, your health, your career, and other such important things, you cannot live without! Think about the situations that they have to face because of you and your addiction.

Now if you feel like sharing your sorrows with someone you trust the most, open up! Ask that person about how he or she feels about your drug abuse and if take his help to look for some better treatment to quit.

Now it is your turn to ask yourself about your desire! Whether you want to have such a change in your life or not! What is keeping you away from stepping towards having that change? Do you have a fear in your mind about the processes or you want know something that can help you to adopt this change?

All this was for your initial preparation, so that you gather the energy to join a good drug treatment Texas center and never ever look back in the dark side you were once in.